The MTB World Cup breaks audience and impact records in 2025

The WHOOP UCI Mountain Bike World Series has concluded the 2025 season, marking a before and after in the history of competitive MTB. This is assured by its new organization. This is its third year under the joint management of Warner Bros. Discovery Sports (WBD) and the UCI, and the championship has shattered all its audience, digital impact, and live attendance records.

The MTB World Cup experiences a record-breaking season in 2025

During the 16 weekends of competition in 10 countries and three continents, the World Cup accumulated over 87 million views across WBD channels, gained 250,000 new followers on social media, and surpassed 5 million page views on its official website, while 440,000 fans attended the event venues, the highest number ever recorded.

The 2025 season has been key due to the implementation of significant regulatory changes, especially in the team and rider ranking system, the simplification of qualification formats in Downhill, and the official creation of the WHOOP UCI Mountain Bike World Series Teams. These measures aim to further professionalize the championship and provide greater visibility to both athletes and sports structures.

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The result has been a more open and competitive competition, with 64 different winners in World Cup events and new overall champions in almost all elite categories, a direct reflection of the increased competitiveness on the grid.

One of the undeniable qualitative leaps, perhaps the greatest of all, has come from television production. The broadcasts have incorporated new graphics featuring photos of the riders, bikes, team logos, bib numbers, flags, and corporate colors, significantly increasing the media value for sponsors and manufacturers.

In the industrial realm, 30 different bike brands achieved victories in the World Cup through their official teams, with Canyon leading the victory rankings, closely followed by Cube and Specialized, a clear indication of the technical and competitive diversity of the current paddock.

The World Cup broadcasts reached over 150 countries, supported by more than 25 television partners and platforms such as Eurosport, HBO Max, discovery+, and TNT Sports. Additionally, the focus on advanced metrics, such as heart rate data or effort levels during races, has allowed viewers to get closer to the actual performance of the riders, reinforcing the link between sport and technology.

On social media, the series already exceeds 1.25 million followers, with over 1 billion impressions accumulated since 2023, confirming that MTB is experiencing one of its moments of greatest global exposure.

Looking ahead to 2026

With an eye on the future, the organization does not slow down. The 2026 season will kick off in May in South Korea, marking the return of the MTB World Cup to Asia after 25 years, and will include new venues such as Soldier Hollow (Utah) and the highly anticipated return of Whistler, considered by many to be the spiritual home of modern Downhill. Here you can check the complete calendar which will feature 14 weekends of competition and several venues with multiple formats before a season finale in Lake Placid (USA).