SCOTT partners with the World Cup and becomes the official XCO bike

Mountain bike 12/02/26 16:10 Migue A.

The SCOTT Sports brand has been announced as the new official partner of the WHOOP UCI Mountain Bike World Series (World Cup) after signing a two-year agreement with Warner Bros. Discovery Sports.

SCOTT Sports, new official partner of the WHOOP UCI Mountain Bike World Series

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Under this new contract, SCOTT becomes the "official XCO bike partner" of the championship and will also take on the role of Main Sponsor for the World Cup event to be held in Soldier Hollow. At the same time, the company will renew its support as a local partner for the event in Lenzerheide, where it already collaborated in the 2025 edition.

The agreement consolidates SCOTT's presence in the main competitive showcase of global MTB. The brand, with a history marked by innovation since 1958, has maintained a strong connection to high-level cross-country since the creation of its World Cup team in 2002. Throughout this period, it has supported numerous champions, including Olympic champion and ten-time world champion Nino Schurter.

Chris Ball, Vice President of Cycling Events at Warner Bros. Discovery Sports, highlighted that the inclusion of SCOTT expands an already existing relationship and strengthens the commercial structure of the championship in the upcoming two seasons. For his part, Julian Wagner, Global Bike Marketing Lead at SCOTT Sports, emphasized that cross-country is part of the brand's DNA and that this alliance represents a natural evolution in its commitment to the discipline.