Leadership change at BMC: John Glett will replace David Zurcher as CEO in January 2026

BMC Switzerland has announced the appointment of John Glett as the new CEO, effective January 1, 2026. Glett will take over from David Zurcher, who has led the brand since 2014 and will now join the board of directors.

The transition marks a new phase in the global strategy of the Swiss brand, focusing on road and gravel

With over a decade of experience leading BMC's global sales department and an international track record in leading companies in the sector, Glett takes on the leadership role with the aim of driving the new phase of growth for the Swiss brand, while maintaining the strategic lines initiated by his predecessor.

“We are in an excellent position to grow in our key segments, road and gravel, and we will do so alongside our network of distributors,” explained Glett. “We also want to strengthen our presence in regions where BMC is not yet fully represented, expanding collaborations and maintaining a close and cooperative approach with new business partners.”

During Zurcher's eleven years at the helm, BMC has established itself as a leading brand. “We have positioned BMC as a leader in product and technology, refined our range, and assembled an exceptional team,” noted Zurcher. “It is the right time for a transition. John brings experience, vision, and energy to take the brand to the next level.”

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The change in leadership reinforces the continuity of the BMC philosophy: innovation, Swiss precision, and global ambition, pillars with which the company faces a new stage of international expansion and consolidation in its most competitive segments.