Berria wants you to try their bikes for real, on free guided routes through Spain and Europe: here we tell you how, when, and where to sign up

Berria wants cyclists to experience their bikes where they truly make sense: on the road, the gravel dust, or the slopes of a mountain pass. With this idea, the Berria Demo Tour was born, a testing program that will travel across Spain and parts of Europe so that cyclists can experience the real behavior of each model from the brand.

Berria launches its Demo Tour: one-hour rides to discover their real bikes

Far from quick tests in a parking lot or digital catalogs, Berria wants you to try their bikes on guided rides lasting one hour, in small groups and accompanied by specialists. Each route, between 30 and 40 kilometers, combines pace, elevation, and technique so that cyclists can directly perceive the rigidity of the frame, the precision of the steering, the efficiency in transmission, and the stability in descents or gravel sections.

This testing program is called the Demo Tour and will kick off in November with two iconic locations for Spanish cycling: Barcelona, in collaboration with Protour BCN, and Girona, alongside the Vraiveló store.

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From there, the tour will extend through territories with a cycling DNA: Andalusia (Cádiz, Seville), Extremadura, La Mancha, Valencia, and Toledo, before moving north and crossing the Pyrenean axis, with stages in French regions such as Gard, Rhône, Ain, or the Eastern Pyrenees.

The route will also have a strong international component with its arrival in Italy, where it will visit regions with a cycling tradition such as Emilia-Romagna, Veneto, Lombardy, and the Dolomites, places where cycling is part of the landscape and every mountain pass has a story.

A brand experience with a group spirit

The Berria Demo Tour is not just a product test, but a meeting point for cyclists, shops, and the local community. Each stop will be organized alongside selected Berria stores, which will act as hosts and provide assistance throughout the day.

Those interested can register through their usual store or via the program's online platform, where they can choose model, size, and schedule.

Registrations will open progressively according to the calendar, and new dates will be communicated through Berria's website and social media.

More information at berriabikes.com/blogs/news/demo-tour-experience.