An expressionist work of art, that's the design that the Lidl-Trek will sport in the Tour and will be available to the public

Trek has chosen the stage of the 2025 Tour de France to reveal its latest work of art on two wheels. The Lidl-Trek men's team will be responsible for showcasing the new "Couler" design in competition, which joins the range of Project One ICON finishes.

The new Couler design from Trek is inspired by abstract expressionism of artists like Matisse or Jackson Pollock

The new design is inspired by abstract expressionism and captures the essence of movement, fluidity, and spontaneous emotion that characterize this artistic style. "Couler" - a French word meaning "to flow" - combines the team's corporate colors with energetic "brushstrokes," overlapping textures, and hand-painted details that evoke the work of artists like Henri Matisse or Jackson Pollock. The result is a unique aesthetic that conveys speed and dynamism even when the bike is at rest.

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"Couler" is thus incorporated into Trek's exclusive Project One ICON catalog, a high-end customization program that allows cyclists to create unique bikes with finishes that stand out for their depth, character, and craftsmanship.

This design is only available on the Trek Madone SLR road model and can be custom configured through the Project One program, available at authorized Trek dealers.

An opportunity for those looking for a high-end bike that is also a work of art.